Batman Toy Line

 


Part of the concept behind Kenner's initial idea of the line would be for the larger "DC Superheroes" collection to encompass subsets of smaller lines for different characters. Hence, Superman would have a collection, Green Lantern would have one, and the largest of them all would go to Batman.

To say that this set shown here alone would have thrilled collectors would be an understatement. It also shows how forward thinking Kenner was, since Batman would become the largest license of the 90s. Some of these items did end up getting made, although in slightly altered forms.The big "what if?" that can never be answered is to wonder what would the toy market be like if Kenner had not given up the DC license after Super Powers, and had continued with these subsets THEN as a bridge until the Batman movie licenses hit.

A final note: some of this art has shown up before, and has been presented to the public as things that were in the works when the line was cancelled. But make no mistake, these never got past the initial pitch for the license. Once Kenner decided on going with a general DC Comics line, all these subsets were tossed.

 


 

 

 

 

 

 

 





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Select images © DC COMICS and/or KENNER/HASBRO Toys; Photos of prototypes ©The Earth Toy Mall -Inclusion on this page is for informative and non-profit use only. No harm is intended. All images, format, content, and design are copyright © 1996-2004 Jason Geyer unless otherwise noted. No part of these pages may be reproduced without express written consent of Jason Geyer. Licensed character names and images are copyright © their respective companies. But hey, ask me; you just never know what I'll say.
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